Has this ever happened to you? Viola! You discovered a new product. It’s perfect. Exactly what you wanted. You slide down the slippery funnel. Testimonials, case studies, a 6 month guarantee! It’s got everything! Zing. You swipe your credit card and feel a sense of exhilaration as you finish your purchase. You feel great. You…
Pre Framing : How to check for flow in your funnel
Everything is a funnel, no? Your twitter account. Your lead magnet. Your emails. This article. Everything we do online is some sort of a funnel, where we take a prospect from point A to Point Cash (where they give us their money lol) When you design funnels, it might not be all in one go….
New to Copywriting? – Here is your ULTIMATE reading list
If you’re just getting into copy, chances are you have a huge list of recommended books that keeps growing. You’re probably overwhelmed and can’t decide which one to start with. You end up reading none. Let’s remedy that now. Pick any one book from the ones given below – and start. There is no “perfect…
How to write a Killer Welcome email
The first email of your welcome sequence is your first impression to your prospect. Up until this point… You’ve worked so hard to get in front of your target customer. You made a lead magnet, promoted it, paid for ads, sponsorships, designers, the landing page…you pull out all the stops. Your customer puts his email…
How to edit your copy like a PRO
When you finish the first draft of your copy, there’s a 99% chance that you’re too close to it. You’re too lost in your own words. And somewhere along the way, buried in the clickety-clack of your keyboard, you’re going to forget the point of your copy. Unable to detach and see the big picture….
100 Lessons from “The Boron Letters” by Gary Halbert (Part II)
This article is in continuation to 100 Lessons from “The Boron Letters” by Gary Halbert. You can read the first part here! Highly recommend reading the first part before continuing as it gives you the necessary background to read this part, but if you don’t want to, here’s the short version: The Boron letters are…
100 Lessons from “The Boron Letters” by Gary Halbert (Part I)
If you’ve ventured into copywriting at all, you know of Gary Halbert. Guy was a Direct Response God. And surely, you’ve heard of his famous Boron Letters. For those unaware, here is the quick and dirty– Gary H went to jail for mail fraud. He wrote 25 letters to his son from jail (Boron Federal…
Read-or-Skip? How to write Headlines that Hook
Headlines are for hooking your target customer from a sea of prospects. Once the header is hooked, the rest of the copy (the slippery slope) is to reel them in. And before you know it, your target will be forking over his hard earned cash to you (and he will thank you for it) You…