The first email of your welcome sequence is your first impression to your prospect.
Up until this point…
You’ve worked so hard to get in front of your target customer.
You made a lead magnet, promoted it, paid for ads, sponsorships, designers, the landing page…you pull out all the stops.
Your customer puts his email in, clicks subscribe/download.
This is it.
This is a “decider” moment for your customers.
The TONE of the first email sets your relationship
The TONE you set in your first email interaction with your customers – is the tone of your relationship.
The way you TEACH your prospects to treat you IS the way they will treat you.
If your first email signals that you’re low value…it’s hard to make a comeback from that. You’ll forever lie in the unopened emails that people say they will read but never do.
It’ll be the email equivalent of a chore.
If, however, you set the tone RIGHT…
If…You tell them that your email will HELP them get what they want.
If…Show them that you’re dependable.
If…You GET THEM EXCITED to read your content.
Your emails will get open and read (NO MATTER the subject line)
The first email starts off a snowball effect that can work miraculously in your favour.
Think of it like this.
Are there newsletters in your inbox that you open immediately? People you cannot wait to hear from? Your eyes light up a little when you see their name in your notifications?
On the other hand..
Are there newsletters you say you’ll get to eventually but never do? And they just sit in there waiting for when everything else on your to-do list is over?
What’s the difference between these newsletters?
Somewhere along the way…. Person 1 made an impact on you.
You VALUE what he has to say – and take it seriously.
Person 2 is like that friend you “like” but never call back – you just don’t value him enough to make time for him in your busy day.
Which one do you think has a better brand and makes more sales?
Yep – Person 1 (and it’s not even close)
The more people read, the more likely they are to trust you and eventually buy from you.
Some Good Emails For You
If you don’t know this already, making money with words is my thing. I’ve written quite a few successful email sequences over the years that made $3M+ in sales just from email marketing.
Now that we’ve established how important a good welcome email is, let’s break down a few of my favourites.
#1 Tej Dosa.
I’m not exaggerating in the slightest when I say…My entire life changed because of this email. It made a HUGE impact on me. I read every email and brought EVERY SINGLE thing Tej ever recommended/launched in his emails. He’s now my mentor and good friend (how times change haha) but it goes to show the power of a single email.
It’s been many years since I read this particular email – but I still remember how it made me feel. Hopeful, energetic and ready to get going. Here it is for your reference:
Confirmation + Bonuses
Hey, thanks for subscribing.
Before I link you to the bonuses, there’s 2 things you need to know:
1. This isn’t your ordinary email list. Every email isn’t a sales pitch in disguise (nothing wrong with that — just not my thing). Heck, 99% of emails aren’t sales pitches. They’re full with real, actionable insights and stories that’ll make you more $ or see color in a black and white world.
2. Goal of my content is to get you to stop consuming my content (and all content).
“Huh?”
Yep, you read that right.
Most people only reveal “partial” keys because they want to hook you on their shit and keep you coming back for more.
Not my style.
“Measure a leader not by how many followers he has, but how many leaders he built.” – a quote I just made up (lol)
The greatest thing I can teach you is self-reliance, so that’s why I give away the farm w/ the goal of losing readers and followers.
If 2 years pass and you’re still consuming my shit, then I’ve failed you.
You need to read, apply, and unsubscribe.
Maybe not today.
Maybe 6 months from now.
Maybe a year from now.
I don’t know, but that’s the goal here.
Cool?
Now onto the fun stuff.
Here are your bonuses for signing up.
Bonus #1: How To Make $1M In 2020
Bonus #2: 50 Tips To Make You A Better Marketer
Bonus #3: Mindsets & Habits I Used To Go From -$67 To Making My First 6-Figures
Go through the above.
Take your time.
Don’t rush.
Once you do, you’ll think the same thought as thousands of other subscribers:
“Holy shit, this is better than most people’s PAID shit.”
Think I’m joking?
You’re in for a pleasant surprise 😉
But before you get lost in the sauce above, here’s what you can expect w/ my email list:
Since you just subscribed, you’ll be put into my “Indoctrination” autoresponder sequence. These emails walk you through my story and share my most popular emails from the days gone by such as:
- Who the F*ck is Tej Dosa
- $0 To Full-Time Income (6-Month Plan)
- Most Important Email (A Letter To Myself)
- How To Achieve ANY Goal (My Goal-Setting System)
- $100k+ In 4.5 Weeks (Maybe)
- 10-Crack Commandments (Online biz edition)
- How To Print $$$’s On Command
- Tej Dosa Letter
(First email goes out tomorrow w/ the subject line: Who The F*ck Is Tej Dosa? (it reveals my story, how I turned $1000 into $89,263.12, and how I built 2 six figure businesses by 24 while generating clients millions)
This indoctrination sequence will last 10 days.
In addition to this, you’ll also receive a NEW daily email from me M-F at 6:00 AM.
This isn’t an auto-responder email.
It’s an email with fresh insights that I’m picking up and dishing out in real-time, so keep an eye out for those.
(This means for the next 10 days you’ll receive 2 emails a day full with GOLD. After the 10 days, you’ll only receive the daily email at 6:00 AM)
Okay now that we got that out of the way, go crack open a brew or pour a cup of coffee and dive into your FREE bonuses.
Something tells me you’re going to like what you see.
Your friend,
/tej
#2 LifeMathMoney
I actually wrote this one along with LMM (good friend) – it’s gotten 78 % open and 56% CTR so far. It immediately disqualifies the wrong audience and establishes why you should open and read his emails. I might be a little biased but this one is my favourite.
Here it is:
Welcome, and here’s a gift!
Hey brother,
Thank you for signing up to the LifeMathMoney newsletter.
Before I send you more emails – I want to verify if you are the right fit to be on this list.
LMM is about:
- Getting fit
- Making lots of money
- Being your own boss and owning your time
- Being great with women (whether you choose to date multiple girls or marry one)
- Living a fun life that you enjoy and not giving a fu-k what anyone thinks of you
It’s for men who are ambitious and who have the balls to go after their dreams.
I am not politically correct. I don’t mince words to please the wokes and cancel culture retards.
If words offend you, or if you think “money doesn’t matter”, or care about things like “world peace” – this is probably not the right email list to be on (please click unsubscribe).
I don’t send “feel good” BS and 100% of the information I send you is *actionable* – as you can tell, this email list is for men of action.
I want to reiterate: This list is not for 90% of people. You have to be an ambitious man who wants more from his life. If you’re the 90% who’s happy working a job and going 2 weeks a year on vacation -> hit unsubscribe.
….
…
..
.
Still here? Good.
It means you have the right mindset. You want to win at life and aren’t into that sissy politically correctness bullshit.
I’m glad to have you.
Here’s the gift e-book I promised you:
CLICK HERE TO DOWNLOAD NO BS WIFI MONEY
Over the next 5 days, I’ll send these emails to you:
- Who am I and why you should listen to me
- How I built a 7 figure empire from scratch (and a game plan for you)
- What I wish I knew when I was 20
- Why the standard life path doesn’t work (and what to do instead)
- How to get ahead of others
In addition to this, you’ll also get new blog posts as and when I write them. I try to post once a week, and sometimes twice.
Got it? Good.
Wait for the first email titled “Who is Harsh Strongman and how it all began” to hit your inbox tomorrow.
With love,
Harsh Strongman
Proprietor of Life Math Money
P.S. If you aren’t already, go and follow me on X here
#3 WizOfEcom
Wiz has come a LONG way since he wrote this email, but this email led me to closely following his work, joining UTOPIA (his mastermind), writing a bunch of articles on there, signing a few clients – and best of all, developing a good friendship with Wiz!
All from a single email.
Confirmation: GUIDE + Another Gift – Wiz of Ecom
Ok, check this out,
It was all a DECOY…. That guide you just downloaded was a ploy to get you here.
Why?
Cause I have a gift for you
If you are reading this right now, you are about to get ANOTHER GUIDE ABSOLUTELY FREE (Look at the attachment)
Why am I doing this?
Because I want to personally reach out to you and say thank you.
Thank you for:
- Your hustle
- Your grind for financial freedom
- Your willingness to learn and get better
I want to thank you for working towards your goals because you and I are going to make the world a better place.
See, when I see a hustler, I don’t kick you down, I grab you by the hand and PULL YOU UP to the next level
This is what it means to be an entrepreneur.
Listen,
I want you to know I’m not a fan of DM’s on Twitter. Let’s spark the convo here right now.
Reply to this email with anything that comes to mind, lets break the ice
- A quick hello or
- A question
My emails are always open to you, my friend
In my next emails I will be teaching you secret eCom Mastery Hacks
For now, I hope you love your 2 FREE GUIDES & I’m excited to hear from you!
Guide 1 – You have already downloaded it
Guide 2: A Gift for you:
GET IT NOW!
With love,
Wiz of Ecom
PS – Here are a few useful links & things I wanted to share with you!
#4 Repurpose Pie – I wrote this one for my recent SaaS – Repurpose Pie. My aim was to make users feel valued and heard.
Welcome to Repurpose Pie
Hey AM
Welcome to Repurpose Pie – we’re stoked to have you here!
Before you login and start growing your socials on autopilot with RepurposePie, I want to make one thing SUPER clear:
Our philosophy at Repurpose Pie is very simple: We’re more interested in making our current users happy THAN we are in acquiring new customers.
So if have feedback, feature requests, or just want to tell me how awesome Repurpose Pie is – reply to this email. As a paying customer your feedback is very important to us – we take it very seriously.
Now, here’s a quick rundown on how to get started:
- Go to https://app.repurposepie.io/
- Create a new account with the same email address that you used while paying (this email) and verify your account to login.
- Watch this walkthrough video to set up your account.
Here’s to simple, easy, automatic growth
Ash
Co-founder, Repurpose Pie
P.S. I personally read and respond to every email. Seriously – go ahead and share your thoughts with me!
If you want to dive deeper, here are some other emails worth reading:
The Hustle welcome email written by Sam Parr & the CD Baby email written by Derek Sivers (Just google them)
Based on what we’ve covered so far, a good welcome email does 3 things:
- Sets the tone
- Creates an IMPACT on the reader
- Makes them feel something
Now that we’ve covered what a good welcome email looks like, let’s dive into actually writing a killer one for your email list.
How to Write a Good Welcome Email
Here are the things you should consider while writing your welcome email:
- How does this fit into my funnel?
- At what point is the customer receiving this email? Did they just sign up for something free? What are they expecting to hear from me?
- What do I want the prospect to think?
- What do I want the prospect to do?
Once you have the answer to all of these questions, I recommend writing this down at the top of your page (before you start writing the email)
Here’s a sample of what this could look like:
- The prospect (dad in his 40’s trying to lose weight) has just downloaded the free 30 day fat loss guide
- His biggest problem so far is being able to find time to workout consistently
- I want him to read this email and consume the lead magnet
Glancing at this list while writing the email serves as a reminder of what you’re trying to achieve and keeps you on track. Highly recommended doing this.
Structure
Subject Line:
For the subject line, you want to keep it simple and to the point. Sprinkle a splash of curiosity in there if you can. Here’s a few samples to get you started:
- (Action Needed) You’re in!
- Confirmation + Your free Ebook
- So you want to lose fat? Here’s your free ebook
- Look what you did, <name>
Body:
I wouldn’t be too strict about following this, but here’s a rough outline of the flow you want:
- Welcome!
- Something personal/curiosity inducing
- Short intro
- Why they’re here
- Set expectations
- Build suspense for the next email
- Ask them to email you back
- Signature
- P.S Cheeky ending that creates a suspense for the next email
To wrap up, here’s everything we covered:
- Why the first email is so important and how to leverage it
- Examples of good emails
- How to think about writing your welcome email
- Quick template to get you started
Hope this helps.
Ash
Such a good article! Your advice is always helpful.
Thank you Harsh