Has this ever happened to you?
Viola! You discovered a new product.
It’s perfect. Exactly what you wanted.
You slide down the slippery funnel.
Testimonials, case studies, a 6 month guarantee! It’s got everything!
Zing. You swipe your credit card and feel a sense of exhilaration as you finish your purchase.
You feel great. You fulfilled your want.
And the next second…it’s over.
The joy of purchasing is far gone, leaving behind nothing but a sense of nostalgia.
Another course? What is wrong with me? Nothing works!
Another set of shoes?
Another meaningless purchase?
Did I even want this?
The questions start coming in as your wallet starts to feel a little…empty.
With the same amount of money, I could have…
Did i really just spend a week’s worth of cash on this?
Argh, I dont even know WHY i purchased this in the first place
This, my friends, is buyers remorse.
The sinking feeling you get AFTER you make a purchase, once the buyer’s high wears off.
Your customers feel it too.
You see, most people put a shit ton of effort into making the customer BUY.
Once they’re done buying, their efforts, and the customers happiness, dips.
If you are able to make them feel HAPPY AFTER they purchase your products, they will come back to you with a fervour, asking for more.
Here are 3 simple and easy ways to throw buyers remorse out of the window, let it hit the curb and get run over by a cab…
Just 3 simple steps. Let’s go:
Have an AWESOME, over-the-top thank you message
They’re feeling the buyers high when they purchase. As soon as they purchase, they need someone to validate their decision and make them feel good about their purchase.
You can do that easily with an over the top thank you message.
Here are 2 GREAT examples of thank you emails:
The Classic, CD Baby email that according to Derek Sivers (founder of CD Baby) was the most successful email he ever wrote which generated thousands of new customers (seriously!)
The thank you for signing up to your newsletter email by The Hustle, which was modelled after the CD baby email.
Don’t be afraid to be goofy or over-enthusiastic.
Make them feel welcome and valued, and excited to be associated with you.
Write the email from the founder, so its more personalised.
Having a hand signature makes a difference.
The will look forward to receiving their purchase (and buying again)
Incorporate some kind of “quick win” into your product
If you are selling an info-product, this is super easy.
Incorporate a set-this-up-in-5-minutes module into your product and remind the user of this in their welcome email. Example:
Thank you and welcome to UTOPIA!
Go here and here to set up your profile, and read my 10-minute-cheatsheet on being a better marketer here
See you inside!
If you’ve got absolutely nothing, send them an email with any/all of this:
- Benefits they are about to receive
- The end goal they’re looking out for
- A successful case study
- How to use the product
Getting an immediate benefit reduces buyers remorse like nothing else. It keeps the dopamine flowing.
Follow up, and offer more
They are now a part of your family!
Nurture them, overdeliver, and you’ve got a loyal customer for life.
Here’s how to do it:
For physical products:
Send them an email 30-60 minutes after they order, giving them an extra 10% off if they want to purchase one more product. Keep the offer valid for a day, or until their order ships.
For info-products:
Put them in an ascension sequence. Send them a bunch of emails to tell them how to “best use the course” and motivate them with other people’s success stories. Then, move them to the next step of the funnel (mid or high ticket)
They need to consume your low-mid ticket offer if they are to be convinced of your high ticket offer.
PSST, here’s a BONUS tip, just for you:
Give them a secret gift
Wait, aren’t there only 3 tips?
Yes.
But I like to overdeliver, so here’s a bonus for you
(See, it pays to read my articles till the end)
When they purchase, send them an extra little unexpected bonus
It could be something as small as “My 10 time-tested principles to sleep better” (If you’re selling a sleep related product) or “10 ways to save time on XX” or even “A list of 3 books that changed my life” (as a thank you for signing up to my newsletter)
Anything. A small PDF that contains something of value to your target customer.
Just like you were “pleasantly surprised” to find this extra tip right here, your customer will feel the same way.
Neat, huh?
If you incorporate these 3 (sorry, 4) simple steps in your post-purchase funnel, not only will you have a horde of happy customers, they will also come back to buy more because they now think it was the right choice to buy from you.
That’s all for today!
Thanks
Ash